Nominated - Energy Efficiency Award "PERPETUUM 2016"

Nominated - Energy Efficiency Award "PERPETUUM 2016"

NOMINATED!

EEIPs content marketing solution EnergyPages is nominated for the German Energy Efficiency Award "PERPETUUM 2016" (DENEFF).

German Business Initiative DENEFF was looking for the next generation of innovative energy efficiency solutions. The call was open for innovations in the area of

• Products
• Processes
• Marketing!
• Financing
• Busines Models

Why Marketing?

According to DENEFF, "energy efficiency is the key driver to make the German Energiewende a success. But although all solutions are available, the main potential still remains untapped."

That is very much the same what we, the industry network EEIP, got as a market feedback. And it came with a request to us. As the biggest global industry network focussing on products, services, IT, financing and policies in the industrial energy efficiency market - we should be able to find a smart solution allowing companies to benefit from the network: to grow their business and to finally grow the market.

And it should be a solution perfectly fitting the needs of SMEs!

Big players usually have the pockets and skills to market their solutions - but...

• where is the marketing solution for the thousands of SMEs?
• what are the needs of SMEs?
• and how can we develop a solution solving their marketing challenges?

Insights: SMEs have...

1. ... no big marketing budgets
2. ... no big and experienced marketing teams (skills)
3. ... no time

An effective solution

According to Harvard Business Review about the "most influential B2B marketing activities", two "tactics" work best: 1. work related communities and 2. Content (case studies/reference projects, white papers etc.). 

Hmmm

We are a work related community. And the main purpose is information ("content") exchange...

Our solution

I guess you imagine it already.

We combined the two. EEIPs network is the target group and our network channels are the communication channels (we currently use more than 15 channels ranging from online to social media to print and events). And we developed EnergyPages being capable to manage an entire content marketing process in a truly "all-in-one" solution.

What this means for SMEs?

• Low cost [targetted audience and communication channels already there]
  (what we mean with low costs? EUR 120/month!)
• No time [submit the content and you get a full year global marketing campaign in min!]
• Effective solution [incl quarterly reports]

Or in other words - EEIPs content marketing solution EnergyPages allows hundreds and thousands of SMEs for the first time to do professional marketing.

 Why it is truly innovative?

(check Clayton Cristensen on disruptive innovations, EnergyPages shows at least 2 out of the three criteria)

1. the structural costs advantages (exisiting target group and communication channels)
2. the mass market reach (scalable solution, accessible for all SMEs)
3. new business model (well, network based marketing is not new - but the model combining the objective of a not-for-profit network [market growth] with company objectives [business growth] by using the same "piece", the content)

 We are looking forward to the pitch during the "Jahresauftaktkonferenz DENEFF", 24th February in Berlin. Check here for details, tickets etc.

Hope to see you there,

best regards,
Juergen
Business Director EEIP & EnergyPages