How to sell complex products and services in energy efficiency market
Short article about German start-up Visual Selling. Their business is to create visual and digital communication (content) which helps companies to sell complex product and services. This is likely important in industrial energy efficiency markets as the time of just replacing a motor or a pump is coming to an end. Today the system perspective is more important - but also more complex to sell! For…
Read Full Business PracticeCP PressRelease new pump: energy efficiency and maintenance
An example how CP Pumps puts TCO (via energy efficiency and maintenance) at the center of their selling arguments. A move showcasing that TCO (total cost of ownership) becomes more important - and the impact of energyefficiency and maintenance.
Read Full Business PracticeHow Visualization worked for VDE Association for Electrical, Electronic and Information Technologie
This paper gives an overview about a project conducted with the DKE German Commission for Electrotechnical, Electronic and Information Technologies. DKE runs workshops to create new and efficient concepts for the development, application and commercialization of standards. The task was to developed and use visualization to market the new vision, educate stakeholders, and accelerate decisionmaking…
Read Full Business PracticeWhat are power standards in different countries?
Whitepaper: What are possible challenges when selling electrical divices or installing equipment internationally? Which power standards are implemeted in various countries? Information about eg Voltage, receptacle type, approvals, hertz, current stability, and even different cords - and solutions to this sometimes confusing topic. Find out more about their solution offering in the world’s leading…
Read Full Business PracticeVisual Selling GbR
Visual Selling – Visual. Digital. Sustainable. In specially developed workshop-formats we enable our customers, to lower down their operative costs, save carbon emissions and increase their sales success. Our customers are enabled to use live-visualizations to explain complex products, services and ideas in a clear, vidid, and…
Climate change might double the cost of a beer
This article has been republished here from WIRED . Despite adapted cultivation techniques, it appears like problems in beer production cannot be avoided. (Public Domain) Beer drinkers might pay more…
Read Full articleBlockchain in the energy sector: Institutional disruption?
Blockchain & Energy: The discussion is heating up This post is about one of the hottest topics in energy business, the blockchain. While there are many discussions already going on about the…
Read Full articleBridging the industrial heat divide
Between industrial heat owners and relevant solution providers While I was running a sales team for a product that recovered heat and converted it into electricity, I would get daily inquiries from…
Read Full articleHow energy efficiency upgrades can benefit building owners and tenants
If an energy efficiency building upgrade doesn’t benefit both the property owner and the tenant – especially with a triple net lease – it’s often easier to simply leave things the way they are even if…
Read Full article45% TCO - Industrial Pumps fight for efficiency: part 3/4
For all who followed my previous posts on industrial pumps, this is post 3/4 where I will have a deeper look into the ODR concept (Operator Driven Reliability) For all who are new… you can check out…
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